A Research On The Development Of City Life Magazine In The New Media Era

China’s city life magazine has been in new growth.In the current periodical market,and itis in mutual break-in stage of development with other magazine categories and mediaform.On the one hand, relatively mature domestic fashion and business journals is concerned,city life magazine haven’t form a stable group of journals and readership. City life magazine,on the other hand, was under the challenge of new media. Now abroad, some magazines havethrough the Internet to seek new development and opportunity, thus can see, the new media inthe shunt part of magazine readers, are also prompting magazine constantly improvethemselves, for the magazine to provide new readers. Under the new media impact ofmenacing how can the city life magazine avoid disadvantages, continue to develop?In the era of new media, the smart phone, Internet, mobile TV, media, digital movie,touch3d film, digital magazines, etc turn out.For city life magazine, it is both challenges andopportunities.Although the reading habits of new media has changed the audience for a longtime, tap the city life magazine readership and advertising, but the new media to thedevelopment of the city life magazine also brought new breakthrough. City life magazineshould be actively to the new media transformation, just set up an official website ormagazine content translation to already cannot satisfy the demand of times on the network,only sets up the user center concept, integrated platform construction for the center with theuser experience is way out. Centered on the idea, to take advantage of new technology andnew media for their new development patterns, such as establishing digital reading onlineplatform, set up reader’s interactive discussion groups, create user database, provide real-timeonline reading, create related derivative brand, etc.This article will analyse urban life magazine development present situation and problems,discusses development strategy of this magazine. With objective and dialectical view of theinfluence and the role of new media for the magazine, so the city life magazine under thebackground of new media how to play their own advantages, using new technology to betterdevelop themselves.