Research On Media Convergence Transformation Of Local Financial Magazine

In recent years, media convergence has become a widely discussed topic in the media field. Traditional media are trying to explore the effective path of integration transformation, so as to alleviate the impact of the wave of new media and seek more living space. As an important part of traditional media, financial magazine has presented its characters and advantages under the media convergence circumstances. Based on the media convergence theories, this paper aims to explore the situation and developing path for the local financial magazines. Taking Caijing as the case, the author analyzes the multiple products under the Caijing brand, and describe the gradual integration development path. Then the author explore Caijing with the achievement and the difficult position it faced during transformation process, and analyzes the cause of difficulty.This article is divided into six parts. The first chapter is introduction. The second chapter presents the development background and the present condition of the local financial magazines. The third chapter describes the fusion development process of Caijing. In the fourth part, the author analyzes the current development plight of Caijing, including content production, content distribution, mobile App, and the new-media platform multifaceted transformation problem. The fifth chapter focuses on the countermeasures, combined with the advanced development experience, the author put forward the feasible suggestions from the production mode, operation mode, supporting measures three Angles. The last part is the conclusion.This paper takes the combined method of quantitative research and qualitative research. The author according to the latest technology and the media practice to sum up experience, in the hope of providing feasible suggestion for the local financial magazines.