TV On The Agricultural Communication Situation

Television, as a mass media for farmers, in the improving of living standards, realizing agricultural modernization, constructing the new countryside smoothly, is of great significance. TV programs of agriculture is a special kind of TV programs on account of our national circumstances. The programs communicate government with the people in solving the issues of agriculture farmer and rural area. TV programs of agriculture plays a important role of spreading advanced agriculture technology and constructing the culture of the new countryside. The development situation of TV programs of agriculture is pessimistic. There are many issues that need to be resolved in the developing of TV programs of agriculture. The thesis is going to discuss these issues.By reading lots of document literature, surveying the narrow extent audience rating, surveying the TV programs of agriculture of many television stations. The thesis is going to sum up the primary problems in the development of TV programs of agriculture and put forward proposals.