| Our country agriculture TV news program had certain development in recent years,many areas have agricultural channel or agricultural programs. But just show the quantity,quality and content, it is hard to meet the needs of the vast rural market. Traditional mediahow to take advantage of existing resources, to be professional, the form of TV programs forthe brand, is the current we need to focus on and discuss the problem.Hebei TV station channel farmers in2005launche 《agriculture forefront》 it is aprofessional for the TV news program. And the first prize in the news column in the22ndChinese journalism awards, great reputation in the industry. This paper adopts the method ofsampling analysis, the content of the report for "agriculture, rural areas and farmers theforefront\" is analyzed, found that "the three agriculture the forefront" hot spots in the rural onthe selected topic report, spread on agricultural policy, popularize knowledge of farmers, tohelp farmers solve production problems, life outside of the "three rural\" hot social newsreported, assistance of rural vulnerable groups, and reflect the rural landscape and farmer’smental outlook, to farmers introduce some successful methods, rich on the coverage area,mainly reported in hebei province in the news, also some important news outside the province.In-depth news site on the technique of reports, in the fields, listen to the heart-felt wishes ofthe farmers to solve practical problems; Use storytelling method, to attract the audience; Atthe studio directly wired outside journalists, strengthen the timeliness and presence. Inprogramming, simple and clear, in line with the farmers audience viewing habits. Through theanalysis of "agriculturee forefront" report content, summed up the four reference in the othershows the aspects: one is to highlight its own characteristics,2it is to pinpoint the audiencemarket,3it is to strengthen the social responsibility of the media, four is brand awareness. |
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