A Research On Communication Strategies Of Short Videos For Agriculture Rural And Farmer Field

With the extensive coverage and popularization of network technology in rural areas,the popular Internet short video has gradually covered the vast rural areas,and more and more farmers have joined the ranks of short video creators.As an important category in the field of short video,short video of "Agriculture,Rural areas and Farmers" has been attracting the participation of short video platforms,content creators and relevant commercial institutions.Various short video works on the subject of "Agriculture,Rural areas and Farmers" have appeared in people's view in an explosive number.Short videos on "Agriculture,Rural areas and Farmers" have given farmers more opportunities to express themselves and have been welcomed by young people.At the same time,the vertical features of short video content are more prominent,the platform functions are increasingly improved,and the user scale continues to grow.However,in the process of dissemination,a large number of short videos on agriculture,rural areas and farmers still face serious homogenization,solidifying the image of farmers,loopholes in the supervision of the platform,and relatively single profit model,which have a negative impact on the dissemination of short videos on agriculture,rural areas and farmers.From the perspective of the dissemination subject,the production mode of "Agriculture,Rural areas and Farmers" short video is dominated by UGC and PGC,and is gradually changing to PUGC.The real image of "new farmers" and the professional personality design have become the mainstream of the main body image building in the short video of "Agriculture,Farmers and Rural areas".The original ecological presentation of rural life,the transmission of farmers voices and the dissemination of local culture were welcomed by the audience.Diversified communication channels and cross-media interactive communication methods enable more audiences to watch their favorite short video content through different channels.The wide dissemination of short videos on agriculture,rural areas and farmers can greatly promote the development of rural social economy.The ultimate purpose of short videos on agriculture,rural areas and farmers is to increase farmers' income and narrow the gap between urban and rural areas.For short video creators,monetizing video content is an inevitable step.Although there arevarious ways and channels of realization,there are still many difficulties in the realization process.Only by constantly perfecting the realization model can short video creators raise their income level,increase rural employment and promote the development of local economy.Only when the economy improves can we truly achieve the goal of promoting rural revitalization and targeted poverty alleviation through the dissemination of short videos on agriculture,rural areas and farmers.