Primary Exploration Of Digital Innovation Of Agriculture,Rural Areas And Farmer Publications

Publications about agriculture,rural areas and farmers is one of the most important carrier to spread and exchange the information and technology of agricultural science and technology personnel.It is also an important means of popularizing agricultural technique and a source for farmers to learn agricultural technology.In recent years,with the wide application of digital technology and fast development of digital publishing industry in China,the public industrial chain system is increasingly developing,which rapidly promote the transformation of the traditional publishing to digital publishing.Rural digital publications is an important measure to build a diversified agricultural extension service system,it can take the advantage of Internet into the service advantage transformation,then accelerate the popularization and application of modern agricultural technology and the transformation of scientific and technological achievements.Zhejiang university press is one of the first domestic digital transformation units to apply the mode of "project driven,the integration of production,study and research and development of digital publishing development model" and it penetrate the agriculture,rural areas and farmers publications witch digital technology.Through constant learning and exploration,digital agriculture,rural areas and farmers publications have really taken effect on the agricultural science and technology and agricultural extension,and have benefited the agriculture,rural areas and farmers.On the basis of relevant literatures and materials,this paper expounds the digital development of the agricultural publications and analyzes the necessity and feasibility of the digitization of the three agricultural publications.Paper set Zhejiang university"cubic" melting media publications operating cloud platform in the application of digital agriculture,rural areas and farmers publications published as an example.Based on the analysis of operating platform design concept,operation mode and features.It points out the features of publications of digital publishing and the advantages of operationg mode and the key technology of personalized service construction.At the same time,the paper expatiates the achievements in the promotion of agricultural technology that digital agricultural publication has brought to by Zhejiang Uiversity Press.Finally,the paper analyzes the problems existing in the process of publishing digital innovation and also puts forward some suggestions and measures to solve the problem.