Analysis On The Discourse Characteristics Of The Column "Agriculture,Countryside And Farmers Microcomment" In "Farmer Daily"

The "Agriculture,Countryside and Farmers Microcomment" of “Farmer Daily” is the winning column of the 30 th China News Awards,and the only commentary column focusing on "agriculture,rural areas and farmers" among the central media."Agriculture,Countryside and Farmers Microcomment" in the form of "micro-comments" to discuss the "agriculture,rural areas and farmers" issues of social concern,since its establishment has produced a wide range of social response,known as the central media "agriculture,rural areas and farmers" short commentary column of the golden brand.The continuous attention and guidance of public opinion on "agriculture,rural areas and farmers" in "Agriculture,Countryside and Farmers Microcomment" fully demonstrates the mainstream media’s attention to important social issues related to the national economy and people’s livelihood,and also reflects the mainstream media’s high sense of social responsibility and constructive consciousness of striving to promote social progress.With the help of Fairclough’s three-dimensional model of discourse analysis,this paper analyzes the comments in "Agriculture,Countryside and Farmers Microcomment" from three levels: micro,meso and macro——From the perspective of vocabulary,rhetoric and textual structure,"Agriculture,Countryside and Farmers Microcomment" is sorted out at the micro-text level.From the perspective of meso discourse practice,this paper explores the intertextuality of the comment text of "Agriculture,Countryside and Farmers Microcomment".From the perspective of macroscopic social practice,it analyzes the ideology and power behind the critical text.As a column of the central media,"Agriculture,Countryside and Farmers Microcomment" plays the role of mouthpiece of the party and government,and also plays the role of public opinion supervision by the media,it reflects grass-roots problems in time and builds a bridge among the masses and the party and government.In terms of the comment on "issues concerning agriculture,rural areas and farmers",the column has a precise positioning,"small words and big meanings",and carries out a complete discourse construction in a limited space,which is extremely convincing.After seven years of development,"Agriculture,Rural and Rural Microcomment " has formed a unique "four-step" writing mode,whether in the operation of the column or the writing of the review article,it is worth learning.Through the analysis of the comments on "Agriculture,Countryside and Farmers Microcomment" in "Farmer Daily",this paper also finds that there are two problems in the column discourse: "fuzzy reference" and "stereotype solidification".In the commentary writing,the column tries to put forward solutions to the problems from the perspective of constructive news,but some of the solutions are vague and difficult to be implemented.In addition,some commentary articles reflect the author’s stereotype,which objectively strengthens and deepens people’s inherent views on "agriculture,rural areas and farmers",resulting in the column content failed to keep up with the changes of The Times.On the whole,"Agriculture,Rural and Rural Microcomment " is commendable in terms of the application of discourse,and have a strong reference significance for the analysis and discussion of relevant social topics.In view of the problems of "fuzzy reference" and "stereotypical impression" existing in "Agriculture,Rural and Rural Microcomment ",this paper suggests paying attention to "accurate reference",and puts forward real constructive suggestions for the national economy and people’s livelihood.At the same time,we should have the courage to break down and subvert stereotypes,strengthen correct publicity and guidance,and pay attention to the combination of contemporary social trends of thought and ways of discourse.