Analysis On The Development Path Of“Agriculture,Farmer And Rural Area Short Videos”

With the development of the rural economy,the construction of Internet infrastructure and the use of social media,in the rapid development of short videos,more and more rural groups express their voices through short video channels to show the life in the countryside,The number of creators of agriculture,farmer and rural area short video and the number of works continue to rise,becoming a non-negligible part of the short video field.However,the academic circles have little research on the agriculture,farmer and rural area short videos,and they have not paid enough attention to this development trend.This article analyzes the case study of the excellent video account "Xiaoqiao",which has won the "Golden Rice Ear Award" twice,and studies its development path,so as to provide reference and guidance for the good development of short videos for agriculture,rural areas and farmers.This article first summarizes the basic situation of the "Rural Xiaoqiao" video account,focusing on the content characteristics,operation strategies and social value presentation of the "Rural Xiaoqiao" account development.The article analyzes the content types,content presentation characteristics,emotions and image construction of the "Village Little Joe" video,and at the same time,research has been carried out on the various interactive methods and marketing methods used by "Rural Xiaoqiao",these characteristics lay the foundation for the good development of the "Rural Xiaoqiao".During the development of "Rural Xiaoqiao",it has also had many impacts on the countryside,showing the great development value of the short video for agriculture,rural areas and farmers."Rural Xiaoqiao" actively contributes to poverty alleviation and promotes rural economic develop ment by means of agricultural products to bring goods and help surrounding villagers,etc.Promoting the development of rural society by participating in public welfare activities and helping disadvantaged groups,it also has promoted the spread of rural culture by recording traditional rural culture and providing space for rural culture.As an outstanding representative in the field of short video forag riculture,rural areas and farmers,the development path of "Rural Xiaoqiao" provides a reference model for the future development of short videos for agriculture,rural areas and farmers,and it demonstrates the importance of the future development of high-quality short videos for agriculture,rural areas and farmers.The short video for agriculture,rural areas and farmers should be guided by an excell ent development path,take the road of high-quality development,and continue to promote the development of the short-video industry for agriculture,rural areas and farmers,and continue to give impetus to rural revitalization.