LD Medical Equipment Company’s Marketing Channel Management Research

In today’s society, Chinese market has come very naturally and gradually into the global competition in the market, the competition between enterprises becomes more and more complicated and diversified, the focus of competition has been slowly from the product itself brand value, high technology, performance level, price level offset to the enterprise architecture of marketing channels. Effective marketing channel management, the marketing channel management attention to the height of enterprise strategy, has become the enterprise in the market competition to win a magic weapon for victory.Marketing channels does not belong to the internal resources of enterprises marketing elements in the market competition. With the differences in the products become increasingly smaller, the imbalance of demand and supply in the market competition is very important, established a relatively perfect and highly efficient marketing channels and carries on the effective management will increase the success of the enterprise. Therefore, the core competitiveness of enterprises is also reflected in the marketing channel management operation.Marketing channel is one of the important factors restricting the development of enterprises, and domestic and foreign scholars have conducted extensive research on marketing channels. With our country medical service level rise substantially and medical equipment manufacturers level raise gradually at the same time, it also brings about the marketing competition.Based on the foreign medical equipment enterprises imported blood gas analysisLD Medical Equipment Company as the research object, the foreign medical equipment enterprises in China marketing channel management strategy is discussed.From our country medical industry marketing channel present situation at present, this article in-depth study of the medical device marketing channels in the actual operation process, the use of channels management theory to find the problem. To put forward feasible solutions and suggestions on marketing channel to how effective marketing channel management, and put forward a new research direction. From the marketing channel theory breakthrough, this paper launched on the medical device marketing channel evolution, current situation, development trend and analysis of the existing problems, and summed up the response and LD medical equipment manufacturers have similar enterprises is relatively reasonable marketing channel model in reference to domestic and foreign theoretical literatures of foundation. Based on the marketing from the establishment and optimization of channel, restriction and incentive, risk and control of several aspects to analyze the marketing channel management model.The purpose of this study, aimed at the management of marketing channels theory and related problems on the basis of the study, put forward a set to be able to promote production enterprise and the marketing channel benign operation achieve win-win situation solution.