Research On The Digital Publishing Of Medical Books In Science Press

With the development of emerging "Internet +" technologies such as the cloud computing and mass data,people's habits of reading also unprecedentedly changes accordingly.Online interaction becomes more and more frequent;a new pattern in book publishing industry in our country has appeared—a fusion of the traditional paper publishing and the emerging digital publishing.This paper researches on the digital publishing of medicine book in Science Press.In the competition of the fusion with the emerging industry,this paper researches the traditional medicine publishing of the enterprise how to transform positively and successfully,and how to expand the market share to win the competition,win the stable and maximum profit,and create a unique business plan.This paper collects and sums up the domestic and foreign literature review;it introduces the background and market trend of digital publishing;based on the current situation of industry competition,this paper uses SWOT analysis,PEST analysis,STP market segmentation theory analysis methods to analyze Science Press' s problems during the transformation process.On the basis of new industrial chain characteristic,integrated with such aspects like the digital platform diversified construction and operation,capital input and output ratio balance,digital talent training,process reengineering informatization management,digital publishing copyright protection,diversified marketing mode.This paper puts forward the digital transformation and upgrading plan for the enterprise in the new period of vigorous development.The research content of this article has an important reference value and significance to strengthen the market competitiveness of the medicine subject products of Science Press and access to long-term development,also worth promoting.