Traditional Publishing Digital Publishing Industry To Establish And Practice Of Business Systems

The18th national congress reports:"The cultural industry will become the pillarindustry of national economy. Chinese culture takes bigger steps to go out and thebasis of the construction of socialist cultural powerful country is more solid." As animportant support of the cultural industry, publishing industry will usher a boomingprospect. Digital publishing industry has become a new growth point of economicdevelopment in our country. The digital publishing industry chain is forming, whichchanges the pattern of the total publishing industry. Digital publishing is a complexand huge system engineering. The traditional publishing industry will face manydifficulties to the digital transformation. This article is studying and discussing thepractice that the traditional publishing enterprises establish a digital publishingsystem in such an environment.The main line of the full article is that: why the traditional publishing industrytransforms----the difficulties in the transformation----how to overcome thedifficulties and proceeds transforming----the practice of the transformation of Amedia group. The main contents contained in this article are:First, the present situation of the publishing industry containing the presentsituation of the traditional publishing industry, the present situation of the digitalpublishing industry, the difficulties of digital transformation and the research of somedigital publishing enterprises.Second, the difficulties of the digital transformation of the traditional publishingindustry containing that the protection of copyright is not enough, the business modelof the digital publishing is not enough mature, the digital publishing industry chain isnot clear, digital products lack creativity and digital publishing lack the talents.Third, the establish of the system of digital publishing business in the traditionalpublishing industry containing the building of digital publishing model, the grasp ofdigital publishing industry chain, the copyright protection, the construction of digitalpublishing platform and the talents cultivation.Fourth, the practice of digital transformation of A media group containingdetermining the model of digital publishing, determining the building of digitalplatform and establishing the digital publishing pattern.One of the core problems of publishing business system built--digital publishingplatform to build on the problem, gives the solution is solved by merger orreorganization of the way.