Ethical Review Of The We Media

We media opens up a new communication era,human society in the superior characteristics of unprecedented in modern life.There is no denying that the spread of we media efficient catered to the use requirements of users,to adapt to the development of era,but everything has two sides,the development potential has been mined in we media at the same time,we see the we media platforms gradually appear some phenomena of lack of morality,to a certain degree of adverse effects on society.How to deal with these phenomena of lack of morality of we media,keep the we media environment clean,become a major concern in this paper.This paper examines we media communication from the following five aspects.The first part is the introduction,which mainly illustrates the research background and significance of this paper,summarizes the research status of we media communication at home and abroad,and expounds the research content and methods and innovation of this paper.The second part summarizes the concept and theory of we media communication,analyzes the characteristics of we media communication,expounds the essence of virtual life in we media communication,and probes into the value orientation in we media communication.The third part reveals common phenomena of lack of morality of we media,mainly false information,public opinion violence,excessive entertainment,violation of the rights of others,these adverse phenomena have caused damage to the healthy development of society.Then from the we media technology characteristics,we media participants’ own quality,regulatory mechanism and social environment,explore the reasons of the lack of moral norms in we media communication.The fourth part expounds the code of ethics that we media dissemination should follow,are sincerely to provide accurate information,reasonably exercise the right to freedom,justice to the participants,foster a sense of social responsibility,self-discipline and other-discipline coexist and complement each other.The fifth part puts forward the strategy of strengthening the moral norms of the we media,including the government,we media industry and the public,first to play the supervision and management of the government,including perfecting relevant laws and regulations,establishing the correct concept of public opinion,and establishing a long-term supervision mechanism;The second is to promote the self-discipline of the media industry,including strengthening the internal technical monitoring of the industry,establishing the industry ethics,and creating a healthy we media public opinion environment;Finally,to improve the media literacy of the public,including the request of opinion leaders to adhere to the bottom line of we media,enhance public awareness of self-discipline,and strengthen public supervision.It is intended to establish the correct values,play a positive role in communication,and to maintain social harmony and stability.