Network Media’s Morality Loss And Overcome

In recent years, science and technology innovation promote the network media development, which plays a great role in the social media, especially in the dissemination of information and the scope of influence level, which makes some spread through the network media news release to measure "chain reaction". Many unexpected events are through the timely reporting and dissemination of network media, immediately aroused strong repercussions in the community public.However, the network media has some drawbacks to the blind pursuit of click rate, some network media practitioners to false news as a gimmick to attract the public eye, and some network media practitioners in order to get more of the group benefits, wantonly false propaganda, network media immoral phenomenon has increasingly caused widespread concern in the community the public. The reason and factors resulting in more diverse network media ethics: dissemination of information the recipient’s subjective psychological changes; news media in the tide of market economy under the excessive commercialization trends affect the choice of media;media lack of relevant legal system; the lack of system of media management; the problem of corruption deals the recessive function; all factors can not shirk responsibility immoral phenomenon in the network media.This article through the comprehensive research analysis, designs the method which carries on the moral correction to the network media role in order to realize the network media moral consciousness. First, clear the socialist core value system has a dominant position in the social ideological education level, the network media practitioners to establish a correct moral concept, let them realize that establish a correct outlook on life, values and the development of their own industry and economic development plays an important guiding role. Secondly, improve the network media practitioners of moral quality, strengthen the ideological and cultural construction of the network of the media industry, the relevant regulation network of the media industry, the network media consciously realize the moral self reflection.Finally, through the moral construction of government level, the public within the scope of the standard network media industry moral principle, improve relevant laws and regulations of the network media, to fill legislative gaps regarding the industry aspect, the network media moral consciousness has full legal guarantee.