Research On The Problem Of Journalistic Professional Ethics In The Media Era

The traditional media has met the greatest opportunities and challenges since We Media develops.The new media makes democracy and equal right possible.The situation of “Everyone is a reporter” breaks the information monopoly of the traditional media,and blurs the propagandists and audience’s role.As there is a lack of honor as journalists,they begin to sell media rights and give great concern for audiences in order to grab the market.Therefore,they are common phenomenon to make abused amusement and media violence and other improper media behavior.The thesis consists of 3 parts.The first part gives a description of journalists’ immoral behavior and its influence on audience and society and media under We Media.The second part analyzes the reason why journalists lose morality.The third part gives some advice and solutions for journalists and the media to win the We Media.