Microblogging Ethical Issues In Contemporary China

In modern china, with the development of the technology, the media has experiencedrapid growth. Newspaper, radio, television, network and other medias, always providepeople with the different kinds of information. Micro-blog also begins to become theimportant platform where people can communicate with others and strengthen theconnection of each others. We can find micro-blog in every corner of our life, it constantlyinfluences and changes our daily life. Every one must admit the use and power ofmicro-blog. Today not only the traditional media can influence our society, micro-blog andother new medias also can influence it. But the administration of micro-blog and otherproblems, the anomie of micro-blog morality is getting more serious. So we need liabilityconsciousness, and It is meaningful in theory and practice to establish and perfectmicro-blog ethical and morality system，and standard micro-blog users professionalsbehavior.According to basic media ethical theory, and reference the media morality theory ofchina and other contries, the thesis makes a conclusion about uncertain and not unitive theconcepts of media ethical theory. The researcher tried to make new definitions aboutconcepts of media ethical theory, and pointed out the relationship between media andethics morality. Combining with the western media ethics theory, the researcher sorted outChinese media ethical theory. On the basis of these theories, the researcher made it clear onsocial role of media ethical and moral theory, generalized the social functions ofmicro-blog, pointed out the relationship between the micro-blog ethics and morality andbuilding a harmonious society.Micro-blog ethical and moral standard is to aim at norms of the behavior of themicro-blog owners and users. In accordance with the scope of media ethical and moralstandard as well as the reference of foreign Media ethical and moral standard，theresearcher concluded and summaried Chinese micro-blog ethical and moral standard.Based on these theories, points out the social effect of micro-blog, lists the anomie,analyzed the reasons of the anomie of micro-blog morality, and pointed out the harm of theanomie of micro-blog morality. Through the analysis and research of the exact cases, thethesis emphasized the main sense of strengthening micro-blog ethical and moralconstruction. The researcher emphasized the liability of the micro-blog owners and users.The micro-blog ethics and moral construction is the important part of the network culturebuilding, strengthens the micro-blog ethics and moral construction can make sure thedevelopment of our harmonious culture.the article analysis the theory and practice difficult position in media’s fulfillmentmorals responsibility, tries to seeks the solution，and puts forward several methods.According to the significance of micro-blog ethical and moral construction, I pointed outthat we should become three methods of micro-blog ethics and moral constructions whichare the self-discipline consciousness, strengthen the administration of micro-blog, become the healthy habit of communication...