Study On Occupation Morality Construction Of The Whole Media Journalists

American scholar h. goodwin said: "in all news media- newspapers, television, magazines, radio and the people who work in, today seems to be on the news ethics question have more conscious than in the past, however, there are also many cases show that news professional if you want to become a moral, there is still a long way to go." This period of 30 years ago against the ethical situation speak, still appropriate for the press in China today. Just professional strides Chinese news professionals, professional ethics are just awakening consciousness, ethics is gradually began to become a professional news activities of the basic norms.Entering the 21 st century, all the media to spread rapidly in China, the Internet as the breach of the corresponding to get fast development, big data, weibo, micro letter, the rapid development of cloud computing are marked the power of the new media. And traditional media have also change their operation mode and traditional ideas, keep up with the pace of The Times. In all the media era under the traditional media and new media has been tightly together, continuously make mass participation and initiative. But in such a rapid development, all kinds of questions about the news ethics, contradiction, case is coming up. New requirements facing new challenges, in all the media under the background of study of news professional ethics is to news media practitioners to practice must face the basic problem, presupposition of true freedom reasonable news events.This article first through the interpretation of the connotation of the professional ethics, summarized the concept and characteristics of the professional ethics and professional ethics thoughts origin, then summarizes the reality of news professional ethics, namely professional moral anomie behavior, and analyzes the causes of these behaviors. Next, the author focused all over the media era, comb all media era of news professional ethics requirements. Finally, in the media age of news professional ethics on the basis of the requirements, emphatically discusses the way of construction of news professional ethics. End to all the era of media news workers, a comprehensive understanding of professional ethics, benign vocational ethics, set up the reasonable health professional ethics idea, correctly handle the relationship between ethics and their career, and to provide theoretical support and practical guidance.