Research The Media Management Ethical Misconduct In New Propagation Environment

Media ethics in China in recent years by the degree of attention, unprecedented. Just at the beginning of 2015 can be said to be a strong concern and controversy on the news media ethics began.From the beginning of the "Shanghai the Bund stampede" in the media should dig the victim reported the story of Du Yijun, to "people" magazine reporter whether the manuscript in the book "whale" in panic jinmailang Pang Pang Mai Lang private life so rudely to observe characterizations, and then whether the January 16th Shenzhen Evening News went to the hospital to shoot the famous singer Yao Beina the body, have attracted netizens lively discussion.Every event for ethics, seems to be a Chinese press regular repertoire in the face of incident reports.Although most of the media ethics research is currently focusing on new cases, the range of medium ethics extend and change. But, the people most of the discussion are media news editorial ethics, spread ethical issues, but few study of ethical issues in the media business activities. Although few research, but in twenty-first Century the China specialty news extortion problem, tell us plainly, the media as a special subject of market in the market economic behavior in the presence of some really not reasonable legal compliance behavior. Pay no attention to the public media must be responsible to the public duties, we would call against the media business ethics.This paper is to explore for under the mobile Internet new media impact, print media, TV, radio, Internet and other media in the traditional media industry competition, under the background of the decline in advertising revenue, for the sake of survival and development, some of them in the media business activities against media identity, the media in violation of the principles of the market economy business chaos questions and make this an ethical analysis. This paper uses the methods of literature analysis, content analysis method, classify and organize system, combined with the operating characteristics of all kinds of media itself, analyze their own stick and breakthrough in the new communication environment.Against them deeply analyzes the problems and defects, and on this basis, try to put forward some improvement suggestions.