Moral Rye - Media Ethics Responsibility

In the information society,the media is affecting the development of society and the way of people's life greatly as the moral guardian.It controls people's concerned vision,the way of thinking and value judgement through the way of systematic and structured information presentation.Since reform and opening,chinese media has changed a lot both in theory and practice:the main media system has formed basically,and presents the characteristic which is the information disseminate leisurely by network. However,with this change,the problems are coming, the phenomenon which is the media as the moral guardian lose its duties is even more prominent:fake news,paid news,low taste news,bad advertisement,media right infringement and media offside,etc.The media's industrialization and maximizing the economic benefits have made the moral guardian slide into the money side gradually,the media panders to the interests-driven but deviates from the rational basis,the low taste media products have brought a huge negative impact to the society and audience.All of these are related to the lack of ethical responsibility closely.This article is divided into three parts:The first part mainly disscusses some basic theories of the ethical responsibility of media which include the ethical responsibility of media,its characteristics and theoretical arguments.Firstly,the concept of ethical responsibity of media is definited depend on its own social ethical fuction,and its theoretical arguments are also demonstrated,in order to pave the way for the demonstration to other theories and proofs later.The second part dialyzes the default that the ethical guardian loses its duties.In this chapter,depend on a large number of cases,the performance of the default is divided into six major categories:fake news,paid news,low taste news,bad advertisement,the media trial and the media infringement.And further,the difficult dilemma of ethical options that the moral guardian falls into is analysized,and the five principal factors of the default are tyied to find out,there are the unbalance of media's political and economic system,the disordered competition and economic interests-driven,the oversight of media penalty mechanism,the alienation of media technology and the lack of professional responsibility of newsmen.The third part tries to construct the way of realization that the media becomes the real moral guardian.In this chapter,it proposes that the practical mechanism of media ethical responsibility in our country currently based on China's national conditions,the characteristics of Chinese media and practical experience of western countries:optimizing the media's social environment,strengthening the media supervision,and raising the media person and the audiences'ethical consciousness.