Penguin Media Platform Production Model Research

In recent years,with the development of the mobile Internet,content entrepreneurship has become an outlet.The self-media platforms such as We Chat public account,Weibo platform,independent APP,and syndication platform are very active.According to incomplete statistics,the number of self-media platforms exceeds 10 million.The Penguin Media Platform was officially launched in March 2016.To date,it has only two years of development.Penguin's media platform is unique among numerous media platforms,and it has developed into a relatively large-scale self-media platform in China.It is inseparable from its production model and business strategy.The research of this topic is divided into six major divisions.The first part is the introduction,which mainly expounds the background of the research,the purpose and significance of the research,and the research methods.The second chapter analyzes the causes of the penguin media platform.The third chapter starts from the penguin media platform.Analyze its production model,summarize the effect chart of the production mode of the penguin media platform,and explain the advantages of the model.The fourth chapter is the research and analysis of the content management of the penguin media platform.The fifth chapter is the analysis of the profit model of the penguin media platform,and analyzes the profit basis and the profit model.The sixth chapter summarizes the thesis and finds that the penguin media platform has problems.,and make some suggestions for its development.Looking at the entire article from the perspective of studying the production mode of the penguin media platform,the author finds the advantages and disadvantages of the penguin media platform by analyzing the content production model,content management,and profit model of the penguin media platform.Its advantages are mainly specialized production models.As well as the high page views,the main problems are the brand building difficulties,the fracture of talent training programs,the tagging of machine algorithms,and the serious content homogeneity.In view of the problems existing in the penguin media platform,this study proposes 1.The channel is open and the content is king 2.Using machine algorithms and energizing,weakening homogenized information 3.Strengthening professionalism and establishing brand effect 4.Personal training to team training Waiting for four articles has constructive suggestions.