Research On The Propagation Mechanism Of The Penguin From The Media Platform

In recent years,the development of mobile Internet technology and the popularity of smart phones have brought about the rise of China's self-media platform,which has made every tiny individual have the right to publish information.More and more people use the self-media platform to publish information sharing content,start to have their own influence,and realize this influence,everyone singing from the era of the media.In March 2016,the Penguin Media Platform was launched,and today it has become a self-media platform with great influence in China.As one of the channels of information dissemination,the Penguin media platform relies on a unique communication mechanism to increase the convenience of the public to access and share information to a certain extent.However,due to limitations in development time,the self-media platform still exists in the process of communication.There is room for improvement.This paper takes the Tencent Penguin platform as the research object,sorts out the development history and characteristics of the Penguin media platform,and builds the communication mode of the platform on this basis.By analyzing the influencing factors in the whole information dissemination process,the propagation characteristics of fission propagation and personalized recommendation of the platform are obtained.Based on the above analysis,this paper concludes that the quality of the content creation of the platform is mixed,and the inappropriate information dissemination behavior will have a negativeimpact;the homogenization of information content is more serious,and the content convergence phenomenon not only occurs between the platform and the platform,but also within the platform.There is also content homogenization phenomenon;the wide application of algorithm recommendation technology makes users rely on information generation,resulting in information hamart effect;Penguin media platform has frequent infringement and difficulty in rights protection.According to this article,from the improvement of the quality of the communicator,the content creator changes from the individual to the team;encourage original content,expand the communication channel;improve the content control mechanism,increase the diversification of information content;improve copyright awareness and combat infringement,etc.Suggestions for the measures.