Design And Implementation Of Customer Relationship Management System Of Rural Credit Cooperative

At the third plenary session of the 18 th party of the communist party of China,the implementation of the national big data strategy was clearly put forward,which indicated the direction for the healthy development of the data opening and sharing ecology.As a leading force in the financial sector,many Banks have started to invest in business marketing and personnel management.After a large number of data set,the Chinese banking industry is facing how to convert data into information available and support management decisions,and from the information further potential rules and patterns,so as to optimize the marketing and management decisions,finally realizes the Banks of the knowledge-based management.In the face of the impact of Internet finance,small and medium-sized financial institutions in rural areas need to reform the marketing model of scattered clients [3].This paper,taking jiangxi province rural credit cooperatives(agribusiness bank)association(hereinafter referred to as the "provincial association")organizational structure and customer data for customer relationship management system(hereinafter referred to as the CRM system)design and implementation.The papers to the CRM system building as the main starting point,this paper discusses the provincial association CRM system technology tools,demand analysis,general design,function implementation,system testing and so on several parts,one part of system implementation is the key point of the whole thesis.This management system is developed using eclipse as the development platform,using the spring and struts2 framework for system development,and the B/S software architecture is adopted.In addition,using the DB2 database,the ANSI/SPARC architecture is used to build the business application layer,implement the logical layer and the internal mechanism layer to describe the entire system.The system consists of four functional modules: landing role control,workbench management,business management and customer management.By integrating the province customer resources,timely understanding of customer information,business and trade were analyzed,and the changes of business executives need to focus on the analysis of data gathered for the provincial association to guide the province's rural credit cooperatives management to provide quantifiable information basis.