Design And Implementation Of Advertising Company Customer Relationship Management System Based On B/S

With the continuous development of social progress and the economic, customerresources for an enterprise is more and more important. The competitiveness of enterpriseswhich have more customers’ resources in the market is stronger. In order to expand theenterprise customer resources, many enterprises have introduced many measures to improveenterprise service. In addition to improving the business services, changing the mode ofcustomer relationship management in the past is very important. Then the customerrelationship management system operating had born. Customer relationship managementsystem using the current information technology provides the enterprise a platform tocommunication with customers, and this platform is the digital volume, real-time andinteractive. For an advertising company, the customer resource is very important. In order toimprove the customer base and improve the quality of customer service, the paper design anddevelop customer relationship management system for advertisement company. The mainworks of this paper include the following aspects:(1) This thesis expounds the background and significance of the research of customerrelationship management system for advertisement company, and research status of theadvertising company customer relationship management practice. This thesis found theproblems in the process of customer relationship management, and put forward their ownsolutions. This thesis also studies the current research situation at home and abroad customerrelationship management system.(2) This thesis introduces relevant theory used in the development process and keytechnologies of the system. Mainly includes the CRM system theory, IVR technology, B/Sstructure, database technology and AJAX technology. Learning these techniques can lay thefoundation for the development of work.(3) This thesis analyzes the needs of advertising company customer relationshipmanagement. This thesis mainly analyzes the overall demand, functional requirements andnon functional requirements of the system. In addition, this thesis also analyzes the feasibilityand the case of the system. System feasibility analysis includes operation feasibility, technicalfeasibility, economic feasibility and legal feasibility. In the stage of system analysis, thisthesis finally introduces the system hardware and software environment. (4) The thesis introduces the overall design of the system, including work flow design,architecture design, function module design and database design. The system work flowincludes customer information add and update, sales information add and update, customerfeedback management, media painting, outdoor advertising painting maintenance andstatistical analysis. The function modules of the system include system management module,customer management module, sales management module, media management module andstatistical module.(5) The thesis introduces the realization process of the system. The system uses B/Sthree layers architecture, the development platform is Visual Studio2010, the database SQLServer2008R2, the development language is C#. This paper mainly introduces theimplementation process of the system login, basic customer management, contractmanagement, media painting, and statistical analysis.(6) The thesis introduces the system testing process. During the introduction of thesystem testing process, mainly introduces the purpose of the test system, test method and casetest of systems. Through detailed testing of the system can be seen that the customerrelationship management system can meet the needs of advertising company customerrelationship management work...