Research And Analysis On Customer Relationship Management Of Merchants Bank Taizhou Branch

Customer relationship management (CRM) is through the use of advanced information technology, to the customer information collection, sorting, analysis, and within the enterprise to realize information sharing and for guiding the activities of the relevant departments of the business. Provide one-on-one service for the customer, not only can satisfy personalized customer requirements, at the same time also can improve customer satisfaction and the loyalty of the enterprise to a bank, and ultimately increase profits. Therefore, customer relationship management is the enterprise to the customer at the right channel to provide suitable products and point in time.Paper introduces taizhou branch of China merchants bank customer relationship management (CRM) system research background, significance and the current project research and application status of the content and the main work of thesis research, and using the software engineering and object oriented analysis method to the business are analyzed. In business analysis, presents the existing main management business process flow diagram, has been clear about the problems of existing business processes, business process optimization, the use of information technology means to reconstruct the business process; Analysis of the function, behavior modeling, use case diagram and use case description is given, and clear the function of the system. Is given on the basis of function analysis, the function of the overall system architecture and function of each module structure, including customer information management, customer relationship management, sales management, information management, integral and value-added services management, basic data management, system management, and other functional modules; In data analysis, the paper on the system each function by processing the data was analyzed, and the entity class diagram is given, and described the basic structure of the database table.At the end of the thesis research, analysis, summarizes the work and practice, analyses among them to be perfect place, and the further work were also discussed.