Conference News Research Under The Media Convergence Background

News conference plays a significant role in the political life of our country,and is an important channel for the Party and the government to transfer policy and also a major source for people to obtain policy information,so the news conference is generally regarded as the "Banner" for news report for the report of news conference usually represents the highest level of news industry.With the development of internet information technology,the emergence of new media and new communication methods brings disruptive changes to news dissemination such as media convergence.New media and traditional media learn from each other and take advantage of their own strength to make a common development.In this context,conference reports of different dissemination platforms have their own development trends and features.This paper selects news reports about "NPC and CPPCC"from newspapers,websites,micro-blogs and WeChat accounts of "People's Daily" between 2010 and 2016 as a sample and uses the method of content analysis,statistical analysis and case study.Through analyzing the developments and changes of news reports about the"two sessions",the application of new technologies and methods as well as analysis focuses of every platform,this paper concludes the dissemination features and development process of every platform,and highlights that traditional media focuses on guidance of public opinion,while website focuses on the comprehensiveness of information by linking related background information;and mobile terminal pays much attention to speed and depth of information,mainly for rapid spread and interpretation of information.Through above analysis,this paper then summarizes several methods for conference news convergence under the background of media fusion.Firstly,all media platforms should take their own advantages.Secondly,it is important to have product concept for news and user view for readers.Thirdly,it is essential to obtain a consciousness of information service and pay much attention to interpretation.The last one is to communicate with users with a common people perspective.However,there are two possible problems to avoid.One the one hand,much attention has been paid to the form of expression but not the content.One the other hand,the focus was on attracting users but not the preciseness of news reports.