Research On The Issue Of Media Convergence Constructed In Collaborative Perspective

Popularization and development of Internet technology has changed people’s way of life, the rise of mobile client has changed people’s means of communication, the new media technology to build in based on Internet, the traditional media communication channels and platforms caused great shock.Inclusive network, real-time and sharing to break the traditional media layout, time and space barriers, changing the traditional media competition. Under the influence of new media, newspaper’s number and earnings decreased, especially at the local newspaper even more significant. In order to meet the needs of the times, seize the Internet market, the traditional media have sought media transformation.Media transformation is traditional media adapt to the times, actively integrate into the manifestation of social needs. State has issued regulations to support traditional media transformation, accelerate the process of media convergence, while some rules appearing to management confusion of the Internet’s system.To a certain extent to opened the way of transformation.In this paper, the new media Southern Metropolis Daily as an example, use Coordination Theory analyzed the relationship between the elements and the elements. In the text of the first chapter, I use the newspaper keyword introduces traditional media background in the transition period, and related comprehensive description of traditional media.The second chapter introduction related concepts and relationships of Coordination Theory and media convergence.The third chapter, the author on the objective analysis of the Southern Metropolis Daily operational status of new media, including new media profiles, operating characteristics, patterns and issues.The fourth chapter in the use of systems theory factor analysis, by comparing the classic case, to show the reason Southern Metropolis Daily operational issues. The fifth chapter application coordination theory factor analysis, By comparing the classic case, to show cause southern media convergence issue. Chapter V will be a gradual approach embedded analytics to explore the future direction of Southern Metropolis Daily. In point, showing the state where the majority of the country’s transformation newspaper.