Research On Chinese Reality TV Show Based On Audience Psychology Analysis

In recent years,<Running Man><Dad,Where Are We Going?> <I AM SINGER>as the representative of all kinds of super reality show attracted a lot of attention and participation of the audience.Reality TV show has become the mainstream in the current television variety show.Reality TV show,this variety show form in our country is not a new program form,Guang dong TV station from 2000 the survival challenge,has gone through 17 years of history.However,has been for long,especially after 2013 raised a hot wave new ratings,investigate its reason is due to suit and meet the demand of audience.“use and gratifications approach” for the modern TV industry reveals that we satisfy audience demand is the key to TV viewers,this view also deeply affect the TV industry development,makes the audience's increasing role in the process of production of TV programs.For now,the research emphasis of reality TV show in China is still in reality TV program production itself,but often overlooked the TV audience in the demand as a show.On reality TV audience attention,motivation,behavior,and attitude often will directly affect the survival and development trend of reality TV show,this is also the significance of this article.This article through to the attention of audience behavior and motivation analysis,reality TV audience attention,is to meet the actual conflict,peep curiosity,"mimicry" participation,recreation,cultural consumption and other aspects of the psychological needs.In addition,our country reality TV show while satisfy the audience's psychological demand,exist,such as the homogeneity competition seriously,vulgar hype is generally insufficient,the audience interaction,such as excessive commercialization and mass carnival by imbalance problem.In this paper,based on the analysis of the audience,found that reality TV show "preach-being" relationship,with the "spread" effect.Therefore,this article introduced its role,gram mass communication mode,to reconstruct reality TV show "communication field" five Suggestions are put forward.The first is the reconstruction "field",quality road;Second is reconstruction "field" in disseminating information,realize the program localization;Third is the reconstruction "field" within the media,strengthening public opinion guide;Fourth is reconstruction "field" in the receiver,spread the positive energy;Fifth,reconstruct the "field" in the legal environment,pay attention to copyright protection.Hope the above Suggestions will help our country TV reality show enhance the connotation of culture and innovation,at the same time of meet the demand of audience spread social positive energy.