Audience Demands And Media Responsibility-Research On The Development Of Reality TV In China

The rise of the reality show tide,for our TV program market has added a lot of vitality,has now become the main force of the development of domestic entertainment,which caused widespread concern and research.Throughout the development process of reality show,audience needs and media responsibility is to ensure that it successfully attract the audience,access to high ratings of the main factors.In the audience needs,reality show through the use of some strategies to successfully meet the needs of the audience mood conversion,interpersonal needs,self-confirmation needs and environmental monitoring needs.In the media responsibility,the reality show through the Chinese culture and positive energy value of the strong spread and highlight,and actively guide the audience to establish the correct values and cultural outlook,and strive to respond to the socialist core values.But at the same time reality show also appeared to meet the needs of the audience,ignoring the media responsibility.Therefore,the article from the audience needs and media responsibilities in both aspects of the reality show the future development of a few reasonable suggestions.In the audience needs,in order to promote the better development of such programs,the future reality show needs to adhere to the "true" to "show" supplement,timely integration of innovation,to create multiple content to meet the needs of the audience and lead the audience needs;And in the media responsibility,reality show needs but when the media responsibility,the culture into the program,enhance the content,but also take the initiative to clean the screen ecology,to create green ratings.