A Study On The Basic Principles And Development Strategies Of The Hot Broadcast Tide Of Star Reality Shows

Since the broadcast of the reality show "Big Brother" in 1990 s,there has been a global wind of Reality Shows.With the development of Reality Shows,the participants of the show focused on the stars from all walks of life,and the celebrity Reality Show is born in the audience's eyes.Once it is broadcast,all kinds of star Reality Shows are well received by the audience.The program' sratings of various programs have reached new highs and become the best of all types of variety shows.This article first sorts out and analyzes the development process of domestic and foreign celebrity Reality TV programs and the current situation of domestic development.It concludes that celebrity Reality Shows in China have the ability to learn from foreign successful programming models,with a fast start,rich program content,and a positive impact on the society.At the same time,there are some problems such as lack of originality,lack of program values,lack of authenticity and so on.Secondly,it analyzes and studies celebrity Reality Show program models,program content,and forms of dissemination,and takes "Go fighting!" and "Survivor Games" as examples to analyze real-time celebrity reality show's popularity causes and shortcomings through actual cases.In response to the problems with the shows,the author puts forward that they should be localized and improved,including program mode,program content,program presentation method,value-oriented localization and improvement.The celebrity Reality Shows should be subject to a variety of themes,developed horizontally and vertically from the perspective of program space and star participation in order to obtain more themes.It should promote the development of the participants to include popular elements,including the use of the element of "plain person" in the program,as well as the integration of Weibo and other elements such as new media,Internet,special Apps into the program to achieve multi-screen interaction.At last,the celebrity Reality Show should integrate the main theme of the program into more positive energy,and fully fulfill the social responsibility of the media while playing the entertainment role.