Researching On Audience Cultivation Strategy Of CCTV Network Spring Festival Gala

According to the development process of the existing Internet technology,the public's aesthetics has been improved along with the convenience of information acquisition and the continuous prosperity of culture,So a new program form is needed to stabilize the original audience and cultivate a new audience.CCTV Network Spring Festival Gala was born.However,the traditional CCTV Spring Festival Gala has caused a certain degree of aesthetic fatigue due to its fixed programming mode and content structure.So we need a new program form to inherit and transmit the connotation of Spring Festival Gala.The effect of audience Cultivation strategy of CCTV Network Spring Festival Gala as one of the key issues of thesis,the influence of the audience cultivation strategy of CCTV Network Spring Festival Gala is confirmed that the audience cultivation strategy of CCTV Network Spring Festival Gala can increase the young audience's recognition of China's excellent traditional culture with the help of data analysis of questionnaire and in-depth interview.CCTV Network Spring Festival Gala,through institutional innovation,system innovation and the support of new media environment and context,adopts the acculturation strategies of "Symbolic Reality","Tendentious Expression" and "Scientific and Technological Presentation" to capture a group of loyal young audiences.The cultivation strategies can be divided into three aspects: "Interactive Presentation","Program Presentation" and "Scientific and Technological Presentation".They are the basis of later questionnaire questions.Through the combination of theoretical research and practical exploration,it not only confirms the effect expectation of the implementation of audience cultivation strategy in the early stage,but also obtains the audience's real attitude towards CCTV Network Spring Festival Gala.Therefore,CCTV Network Spring Festival Gala,which relies on the Internet platform and grasps the new media information technology,makes the traditional TV Gala pattern have a new model for reference,and also provides a new example for the TV Spring Festival Gala.