Audience Research On The Localized Indoor TV Reality Show

Post Bar is a typical representative of the third international wave, and it belongs to the virtual online community. Actually, the audience can express their opinions freely about the subject which they are interested in, and also every post bar has a topic of their own. The author of this paper wants to study the opinions of the audience who express their points after watching the "China’s Got Talent".Lastly, the author chooses the post bar of "China’s Got Talent" on Baidu based on the Internet environment.In the study, the author uses the theory of "Use and Gratifications", firstly sets five hypotheses through statistical analysis of the "China’s Got Talent" post bar (from the number and points of view of the audience) and get the conclusion in order to demonstrate the former assumptions. Finally, the conclusions are as follows:Firstly, why the audiences choose the post bar to express their opinions after watching "China’s Got Talent"? That’s because the medium they choose can meet their needs; Secondly, the audience in the new era is not "stupid "any more, they have their own criterions when getting new information.Thirdly, the audience in the virtual community has gradually learned to face the fresh information with a more rational attitude.Fourthly, the "opinion leaders" in the virtual community can indeed play an important role, and they lead other fans to make a kind of "selective engagement "; Lastly, because of the virtual community, there is not a "gatekeeper" to supervise the content in the post bar, which lead to a lot of contents have nothing to do with the subject appears in the post bar.Since another purpose of this paper is to give some suggestions to the program, in the end of this article, the author shows a few constructive suggestions to the programmes such as "China’s Got Talent".Firstly, the audience is very important to the programme itself,as it decides the quality of the television viewing. Secondly, from the perspective of the television marketing, there are too much advertises on the show.Thirdly, from the point of medium professionalism, ethics and social responsibility, the media should respect the audiences and should not deceive the audience.