The Influence Of Information Fragmentation Propagation On The Ideological And Political Education In Colleges And Universities And Its Countermeasures

Information fragmentation propagation is a typical form of current information dissemination which mainly refers to the fragmented and decentralized description of the form as the complete information being reprocessed and disseminated through the self-media such as Weibo and Wechat.As a kind of special communication activities,the ideological and political education in colleges and universities have some similarities with the information fragmentation propagation,but it is different in the aspects of communication content,communication subject and audience.From the influence of information fragmentation on the ideological and political education in colleges and universities,its positive significance is to enrich the information source of ideological and political education in colleges and universities,expand the position,innovate the educational method and enhance the educational effect.And its negative impact is mainly manifested in the ambiguity of the teaching objectives of ideological and political theory course,the impact of teachers' teaching philosophy and teaching methods,making the teaching environment more complicated,weakening the author authority of ideological and political education workers,which is not conducive to the healthy growth of college students and weakens the effectiveness of ideological and political education.Thus,under the background of the increasing trend of the current information fragmentation and the increasing influence,the ideological and political education in colleges and universities must combine and apply the "gatekeeper theory","audience theory","agenda setting theory" and "media literacy theory" based on the principle of “regularity,dominance,reality,effectiveness”.The thesis focus on the content of ideological and political education in colleges and universities,and aims to disseminate the content of the ideological and political education to accept the main optimization of the ideological and political education to take the initiative to master the public opinion,ideological and political education in both sides to capture the media literacy and other aspects of efforts to improve the spread effect and effectiveness of ideological and political education in colleges and universities...