Research On The Process And The Effectiveness Of Ideological And Political Education From The Communication Perspective

The main traditional methods of ideological and political education include the instill method, persuasion, tells method, had played an important role in process of the revolution and economic construction of china. In the current and in the future,these methods will still play an important role, but with the arrival of the information society, along with the rapid development of mass media, and with the spread of the Internet, the style of life, thought, work, study, of people had produced a huge change. obviously,it is difficult that only relying The main traditional methods of ideological and political education, to adapt to the needs of ideological and political education.From the communication point of view, the process of ideological and political education is a special communication process designed to improve the ideological and moral awareness of people. It is indispensable that studies the process of ideological and political education from the perspective of communication, for understanding the process of ideological and political education, expanding the field of studing ideological and political education, improving the effect of ideological and political education.Communication has an important position and role in the development of human social. Ideological and political education is an important human activity. Broadly speaking, the communication of human society, mostly has the nature of education. Ideological and political education is a communication. Ideological and political education process is a communication process. modern media Play an important role on Ideological and political education.The authority, credibility or reputation of communicators of ideological and political education influences the communication effects of ideological and political education. The audience has an important restriction for communication effects of ideological and political education.the content of ideological and political education communication Impact, To a large extent,effect of the ideological and political education. Different communication methods would have a different communication effects.If there is no perfect system of ideological and political education in communication,or being not good at using the communication system of ideological and political education, ideological and political education communication will not has good effect, communication environment influences the effect of ideological and political education communication.The appearance of the Internet has greatly enriched the spiritual world, has also brought a profound impact on ideological and political education. Communication carriers influencing the effect of ideological and political education communication has been recognized.It is the core of strengthening the team building of ideological and political education, improving the quality of communicators of ideological and political education,or key of enhancing the effectiveness of Ideological and political education. the communicators of ideological and political education should know the characteristics of the audience, To achieve positive interaction with the audience.Communicators should made the contents of communication close to the audience, close to the community, close to the actual as far as possible. Adhere to the combining of ideological and political education theory and practice,It is necessary to enlighten them with reason, but also move them with affection, To make the audience with the ideological and political education communicators to achieve equal and active communication. To enhance the effectiveness of ideological and political education, we must strengthen the construction of ideological and political Education Communication environment. We Should pay attention to and make full use of information technology,to enable the ideological and political work to improve the timeliness, expand coverage, enhance the influence.