The Effect Of The Mass Media On College Students’ Ideological And Political Education And Countermeasures

The mass media has been in the process of College Students’ Ideological and political ideas and promote the socialist value system which plays an important role.With the continuous development of science and technology, for college students, the new media era to prise, in the process of acquiring information and communication,mass media become main channel, in college students living and learning with a shortcut, political behavior of college students for and ideological cognition plays a huge effect; in the ideological and political education, the rapid rise of the mass media for the reform and innovation of the way of political education, education contents,education and other education want to create more diverse opportunities. But things always have two sides, so precisely the mass media, such as new media is the"double-edged sword", on the one hand, to college students and ideological and political education produced great influence; on the other hand, in the process of Ideological and political education also brought negative effect, serious constraints on the development of Ideological and political education of college students. For example, information pollution phenomenon brought by new media, on college students how to treat the value outlook and life direction caused confusion; in addition brought by the network virtual communication mode, on College Students’ interpersonal relationship caused enormous influence, resulting in its treatment of the direct contact of the resentment; in addition, "excessive entertainment phenomenon seriously deviated from the mainstream social thought, the essence of our advocacy of spiritual civilization development caused by the impact, lead to the contemporary college students to independent thinking and innovation has certain obstacles.In view of the mass media in the process of development, negative effects on college students and ideological and political education of college students, with the expansion of the crisis, this phenomenon gradually received the attention of scholars,how to effectively avoid or reduce the negative effects brought by the phenomenon has become the key to solve the problem. Therefore, how to hand fully using positive effects brought about by the mass media, and avoid or reduce the negative effects of"has become the topic of people and the majority of scholars pay attention to. In view of the above. The aim of the article is in the era of the new media rapid rise in the,through the study of the relationship between mass media and the college students’ Ideological and political education, and influence on College Students’ Ideological and political education with the, for how the use of its positive effects and avoid or reduce the negative impacts and put forward feasible solutions, to seek scientific and effective manner to improve the method of rapid and healthy development of college students and ideological and political education of college students, in the promotion of mass media colleagues positive impact on College Students’ Ideological and political education, to avoid or reduce the negative impact of the mass media. In order to effectively improve the ideological and political quality of college students and the moral standards, to cultivate excellent and have the belief of Marx college students to lay a good foundation.