A Study Of College Counselors'media Literacy On The New Media Era

Today, under the background of the three nets fusion and new media technology rapid development, the university counselors face many difficulties to carry out the ideological and political education .Urgently need on the basis of the new media era background, in-depth excavation of the new media in the spread of content and fragmentation, digital transmission channel, transmission of status in the process of the propagation of complanation, and interactive characteristics .And on this basis, to explore,the new media era , the media literacy of university counselors contains cognitive accomplishment, media literacy, media literacy and specific content such as media ethics legal literacy and use it as a new breakthrough point and focus of media literacy research.Contemporary media literacy of college counselors express such characteristic:enrich the cognition of medium, but the analysis level of media information is shallow;Media consciousness gradually enhanced, but lack of initiative leading new media public opinion; Medium using ability improved, but still give priority to works in the traditional way; Media ethics and legal consciousness is stronger, but lack of the constraint in new media space. Must, therefore, deeply analyze the media literacy influence factors such as"Internet +" environment propaganda and ideological work in colleges and universities under the new challenge, and information on campus, faculty, class management mode,new media exchanges between teachers and students groups and so on. To attache great importance to the new media age the ascension of the media literacy of university counselors, in order to enhance the actual effect of ideological and political education in new media era, correctly guide public opinion dynamic universities in the new media era.effectively carry out college students' media literacy education.In the new media era, improving media literacy of counselors must take the initiative to face the challenge. To settle the present situation of the media literacy of instructors at the present time, we should start from the new requirements of network,professionalization, adaptation, and from the whole society to individuals, from cognition to ability, all-roundly, three-dimensionally, multi-angle to improve media literacy of instructors.