College Students In Hebei Province In The New Media Era Media Literacy Survey Report

In the information age, as the medium of bearing and transmitting information, the media has become an indispensable social factors, which influence people's production and life in all aspects.On the one hand, we enjoy the rich and convenient media development, on the other hand, it also faces unprecedented problems and challenges.In the face of complex media world, to cultivate and improve the media literacy of the public, is to help people to better adapt to the important conditions of development of the information society and challenges.At present, the rapid development of new media such as mobile phone, represented by the Internet, and with hitherto unknown speed of penetration into all aspects of people's lives. The new features of the new media show, to cultivate the public media literacy and enhance the unavoidable influence.College students as the main contact of the new media and users, how to improve their media literacy in the current context, it has important and far-reaching significance.Based on the background of the new media, this paper is closely integrated with the elements of the media literacy of college students.First of all, the concept of new media and media literacy to sort out,on this basis, combined with the characteristics of new media, the connotation of media literacy is extended, including the use of new media; on new media content acquisition, reasoning and critical reading ability; on new media content presentation and understanding the operation mechanism; to new media to personal life generated influence the judgment and reflection; on new media and social interaction between the understanding.In this study, next to the connotation of media literacy as the breakthrough point, to the students of three colleges in Hebei Province sample, according to the connotation of media literacy in five aspects were questionnaire design and survey, in order to understand new media on college students life have much impact. Finally according to the problems reflected in the investigation of, for more from internal self shaping and external education to promote the two aspects are put forward to promote the college students' media literacy measures, forthe media literacy education of college students provide reference basis.Hope that through our research can promote the research of university students' media literacy related to a higher level.