Research On Media Literacy Of College Students In Microblogging Environment

Micro-blog has become the way of obtaining information, expressing opinions, participating in the platform of choice for social interaction; It’s playing an important role in cultural construction and social changes with its unique mechanism. Micro-blog is autonomies, real-time interaction, decentralization and fission communication etc. Micro-blog era opened a new chapter in many fields, it makes the information spread equality, stimulating the consciousness of equality and independent, strength the power of civilian speech, promoting the process of social democracy; the spirits of the Internet including open, equality, sharing. Micro-blog also promote the cultivation of the consciousness of rule of law.College students are one of the most active groups in micro-blog. Micro-blog is mainly as an information platform, individualized expression platform as well as for interpersonal communication. Students use micro-blog can display their own knowledge, idea and attitude towards life. To some extent, to meet the personal expression of desire and need for self-actualization, broaden the channels of communication and change the form of communication.Micro-blog is a double-edged sword, to make the micro-blog play a positive part, we should understand under the time of Micro-blog the information, the pattern of information spreading, micro-blog social platform role, the public space and subculture environment roundly. We must through the electronic symbols, recognize the social person. Micro-blog users need to be rational and normative.The core of media literacy education is reshaping the personality, and reshape the personality is to cultivate the rational citizen. Ideological and political education is good for the personality. Media literacy education which enrich the content of moral education is the embodiment of the moral education to keep pace with the times.