TV Elementary And Communication Functional Analysis Of CCTV’s Cultural PUZ Show Chinese Culture Competition Program Series

With the popularity of the Internet and the development of new media, the media ecology carnival tendency deepening.The traditional media’s innovation ability is insufficient,leading to a serious homogeneity phenomenon variety show on TV. After the twice " cutback on TV entertainment" issued by the state,suggestions on carrying forward the traditional Chinese cultural heritage project was put forward at the beginning of 2017, clearly pointing out the importance of the traditional cultural heritage of cultural Renaissance. In such a policy background and spiritual and cultural needs of the audience,the central television created the Chinese culture conference series including Chinese character dictation competition , Chinese riddles competition , Chinese idioms competition and Chinese poetry competition. These programs have become widely acclaimed works, setting a model for TV variety shows in the form and content of the program.The main content of this article is the feature, element of the program series. The first chapter introduces the content of the show, considering the series as a cultural and intellectual program with traditional culture, and analyzing its knowledge, interactivity,universal and competitive characteristics. The second chapter is the core part of this article, focusing on the elements, audio-visual elements and narrative elements , trying to find out why the program was successful. The third chapter analyzes the dissemination value of the program, which mainly includes both the media value and the cultural value.Finally, this paper analyzes the inspiration of the TV variety show and puts forward some suggestions for the sustainable development of TV variety show.