Research On Guangxi Satellite TV's Original Health Culture Program "Bai Shod Quest"

Longevity is the unchanging pursuit of human beings.China's longevity culture has a long history.Since the reform and opening up,due to the continuous improvement of the people's living standards,the requirements for themselves are no longer limited to "eating and wearing warm clothes."They have higher requirements for healthy and long life,pursue a more quality life,and promote quality health care.With the increasing attention of people to health and longevity,extending the attention to health culture,the hometown of longevity in China is gradually entering the public view.In 2015,the China Society for the Elderly announced 73"Hometown of Longevity in China",of which Guangxi has 25,accounting for one-third of the country's total,ranking first in the country.According to the data from the sixth national census in 2010,Guangxi ranks fourth among the provinces with the largest number of centenarians.There are 26 longevity counties in Guangxi,with many elderly people and abundant health resources.Therefore,it has the inherent advantage to do longevity television programs in Guangxi.In addition,centenarians in the hometown of longevity are the best spokespersons for local longevity culture and tourism resources.The centenarian is a"health textbook."Under this background,Guangxi TV satellite channel based on local resources,the main health culture,independently developed and focused on the creation of the original health culture television program "Baishou secret."Baishou Exploration"is different from other health and fitness programs.The program is positioned as a humanistic documentary television program.It introduces the longevity and health of centenarians as an entry point.In addition,it also shows the audience the cultural characteristics of different aspects such as rituals,ethics,and fun in the hometown of longevity."Baishou's Secret" has been rising since its launch on Tuesday nights in January 2017.As a local TV station health program,"Baishou Exploration" is based on local resources,focuses on local culture,and relies on local teams to independently develop and innovate.It can also be a good place to call.This paper takes Guangxi TV's original health culture program,"the secret of baishou",as a case study,first of all,the literature analysis method is used to systematically comb the relevant literature data,and explore the existing research results,so as to provide inspiration for this study.At the same time,I used my internship opportunities in the program to collect first-hand information on the program and interviewed the program's creators.In the course of the research,we will use text analysis and content analysis to combine quantitative and qualitative analysis of the program,further explore the characteristics of this health program,and focus on the analysis of program communication elements including subject elements,audio-visual elements,and narrative elements.It tries to study the reasons for the initial success of the program and the function of the program,including media value and cultural value.Then it summarizes its enlightenment to the current local TV station health programs.Finally,according to the present situation of program development,this paper studies the shortcomings of the program and puts forward the corresponding optimization path.Promote the value and significance of research at a higher level.