Research On Language Culture TV Program

Summer vacation in 2013, Henan TV “Chinese Characters Heroes” and CCTV “Chinese Characters Dictation Conference”, the two cultural program seem to“dull boring”,and when compared to the same period programs of “Chinese Voice”, “Happy Boys” and so on, they look like the “three noes” programs, but they are unexpected popularity.They brought the proliferation of variety entertainment TV screen a fresh gentle wind blowing, causing public concern and discussion,leaving the TV media no longer blindly focus on research and development of entertainment programs, but begin digging culture propagation effects carried by television media.They brought the wind of the creation of original domestic cultural programs.In this paper, I choose language and culture TV program for the study,begin this paper with the literature research and theoretical analysis. Firstly, the classification and characteristics of the language and culture programs are investigated. In summary, language and culture TV program probably can be divided into five categories,chinese characters, idioms, dialects, foreign languages, pure language and language cultural programs. Types of programs presented significant characteristics in terms of dissemination of content, program form, program and so on. They transmit language and language culture through adopting the form of educational competition and variety entertainment, conveying distinct cultural values, education and artistic value.On the basis of the “Chinese characters dictation competition”and “Chinese Bridge” as a typical case, the general situation, experience and Enlightenment of the two programs are analyzed. At the end of the paper, the countermeasures and suggestions for the sustainable development of the language and culture program are presented. Among them, the problem of sustainable development is concerned with three issues: the purpose of the communication culture, the establishment of the responsibility system of cultural communication, the initiative to lead the public aesthetic taste, and the sustainable development of language and culture program include three aspects: strengthening the cultural consciousness of the TV media, optimizing the production and marketing mechanism of the language and culture, cultivating the excellent talents of the language and culture.