| The steps of Xinhua news agency to build a world news agency have witnessed the unremitting efforts of China to build a world-class news agency.Taking the struggle course(1983-1998)of Xinhua news agency from scratch to the initial establishment of a socialist world news agency with Chinese characteristics as the research object,this paper not only pays attention to the external relationship between China's international communication goals and foreign policies,but also explores the internal relationship among various elements of the international communication media,namely,guiding ideology,technical equipment,news business and competitive strategy,and strives to show this historical face in an all-round and three-dimensional way.After the reform and opening up,China's central task shifted to economic construction.Xinhua News Agency,as the "main force" of China's international communication work,accelerated the pace of building a worldwide news agency,serving the country's development and modernization with a positive orientation,and showing reforms to the outside world China's development and changes since the opening up and China's principled position on major international affairs.The contents of Xinhua News Agency's international communication capabilities include:building a news gathering network,building an economic and technical support system,building a talent team,and improving a service system.After 15 years of construction,Xinhua News Agency has been comparable to the three major Western news agencies in terms of staff size,news information collection network,technical means,product scale and structure,and many other "hardware".It has basically been equipped as a global news agency.The conditions for exerting influence have also shown a more three-dimensional image of China and the brand of Xinhua News Agency.However,as of the end of the 20th century,Xinhua News Agency still had problems such as low coverage of mainstream media in the world,at the same time,the user awareness and quality of manuscripts of the internal team of editors and reporters still need to be improved.The process of Xinhua News Agency to be a global news agency is also a process of improving its media's international communication capabilities.Xinhua News Agency has completed a qualitative leap under difficult conditions.It has important implications for the current Xinhua News Agency to accelerate the construction of a world-class new world news agency.The news agency should continue to strengthen platform construction and improve service capabilities,choose the news genre according to the characteristics of the new media communication environment,and improve the timeliness of news;it also has important implications for the Chinese news industry to improve its international communication capabilities.Innovate in ways to improve the effectiveness of communication,at the same time keep up with the development of communication technology,increase funds,talents,and technology investment in media integration,improve the productivity of journalism,and enhance the right of international public opinion. |
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