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The Dilemma And Solution Of Newspapers Supported By Xinhua News Agency

Posted on:2007-07-21Degree:MasterType:Thesis
Country:ChinaCandidate:L M ChenFull Text:PDF
GTID:2178360182994343Subject:Journalism
Abstract/Summary:PDF Full Text Request
Xinhua News Agency has been our national new agency for about 75 years. During the long time period, it has been turned from a simply news information supplier to an embryo of comprehensive media group embracing the areas of news releases, newswires, information, television news, network, photography, publication, newspaper, magazine, and etc., which is its own necessary development, as well as the inevitable choice in the cut-throat media competition environment.The agency supporting newspaper, which is one of the important industries of Xinhua News Agency, plays an important role on improving news releases' coverage rate, extending Xinhua agency's influence, and increasing its business income. However, working as the national news agency, its newspapers should take on some responsibilities of ideology propagation, which force them certain mis-react to the market change.This thesis talks about the characters of agency supporting newspaper, traces back the history of Xinhua News Agency supporting newspaper, analyzes its problems at the present moment, and tries to find some effective outlets. It sums up some agency supporting newspapers' successful experiences, combining with modern marking theories, to discuss agency supporting newspapers' marketing roads and to make some useful suggestions.The writer wishes this thesis can have some referential values for the marketing exchange of Xinhua News Agency and other newspaper groups.
Keywords/Search Tags:Xinhua News Agency, agency supporting newspaper, the press marketing
PDF Full Text Request
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