The Practice And Research Of "central Kitchen" Production Mode In The Transition Of Metropolis Newspaper

The emergence of new media takes a great impact on metropolis newspaper.Internet subversion and deconstruction of traditional journalism,the traditional mode of news production has failed.In order to meet the challenge,metropolis newspaper takes steps to integrate resources and modify the production mode under the direction of fusion reporting.Today,the production model of "central kitchen" has been the most popular one.However,it still needs time to prove if this production mode has its real advantages,if it could be operated normalization and if it processes sustainability.The production transition of metropolis newspaper is still in exploration stage.For now,the most important work is to optimize production process and find out its own strengths to make up its weaknesses to realize the luxuriant transformation of metropolis newspaper,and realize win-win in economic and social benefit.This paper presents the popular news production model----"central kitchen" by analyzing the awkward situation of metropolis newspaper under the background of the integration in newspapers and network.Based on the upstream news "central kitchen" of running the actual case,by the lights of the research results in journalism,management and new media communication,this paper sorts out the content production of those metropolitan media,explore this mode at different levels within the news agency of production processes to create,combing the model for the urban media news content production bring new atmosphere,and by the news and of fule for each part inspection focus,rational pointed out the limits of "central kitchen" model,put forward the corresponding optimization scheme.Eventually,return the entire media transformation of actual network depth fusion,the urban media "central kitchen" model of current used to make rational judgment.This paper has divided into three parts: introduction,main body and conclusion.The introduction focuses on the research background,research value,research methods,research status and research innovation of topic selection.The main body has five parts,the first part introduces the transition status and the difficulties faced by the fusion of metropolis newspaper,points out that the metropolitan newspapers in China for structural reengineering is a must to achieve depth fusion,that is at the front desk to break the barriers to technology and channel,background to build a proper system and mechanism.The second part takes the “central kitchen” which accepted by upstream news for example,and focuses on analyzing the production integration and practice exploration of “central kitchen” model,this part is from the organizational level of investigation and research,the operation of the central kitchen comb newspaper organization structure adjustment and change.The third part is to use the perspective of comparison,based on the production level,watching the news from the practice of upstream news production process reengineering,process reengineering is the process of optimizing production chain,including interview,editing and publishing three links,mainly for the production concept of deconstruction and overall transformation.The fourth part in view of the upstream news adopts the model of "central kitchen" the practice of each link of the optimization measures are put forward.The fifth part,based on the metropolis daily subject emphasizes reason makes the "central kitchen".In the conclusion part,the author points out the shortages of this paper and emphasizes the "central kitchen" urban media model is not the only lifeline.