People's Daily,the "Central Kitchen" Medianews Production Model Research

Taking the “ People ' s Daily ” in March 2015 as the starting point for the “ Central Kitchen ” exploration in the two sessions,in January 2017,Comrade Liu Qiwei ' s speech on promoting the media in-depth integration work was a concrete guide.For three years,the national media “ Central Kitchen ” "The construction is in full swing.From the central media to the local media,from the media organizations to the party and government departments,they are actively operating.The "central kitchen" is gradually becoming the "standard" for media transformation.At present,there are 55“ media kitchens ” in the media of more than 55 cities at or above the city level.The People's Daily has scientifically planned the top-level design of the“ central kitchen ” model based on the theory of ripples and the theory of scope economy combined with the reality that the low-end news production is over-supplied with high-quality news.The organizational structure is divided into three major platforms,namely,the space platform,the business platform,and the technology platform.The organization has a general editing and dispatching center,a mining and editing linkage platform,a media studio,and the corresponding working mechanism to ensure orderly operation.The“ Central Kitchen ” model is intended to achieve the effects of “ one-piece planning,one-time acquisition,multiple generation,multi-distribution,all-day rolling,global coverage ”.In the actual operation,the People ' s Daily ' s“ Central Kitchen ” has grown and matured,from the initial use of the“ central kitchen ” mechanism in the form of a temporary group,to the protagonist in the integration report,to the sound of the institutional mechanism,and every time it runs A breakthrough in progress.The People 's Daily ' s “ Central Kitchen ” model has obvious features and outstanding advantages.From the perspective of the main body of news production,the “ central kitchen ” has a fusion production main body,a production main body that adapts to the spread of the individual,and a diversified production main body.In terms of production methods,it is characterized by intensification,digitization and diversification.In thechannel of communication,there is also a single change to polyhedron.The“Central Kitchen ” model new text production process has the advantages of taking into account the strengths of new and old media and saving operating costs and improving the communication effect.However,the construction of“ central kitchen ” is an exploration of how to promote the development of media integration,and there are achievements and deficiencies.There are misunderstandings,homogenization of content,failure of traditional media channels,high cost,and low usage.The author also proposed optimization suggestions for these problems.