News Production Research With All-media Central Kitchen Pattern Of Hunan Huasheng

With the widespread use of digital technology and the rapid development ofnetwork communication, there is an increasing demand from audiences for thepersonalized information, and the traditional media forms has been unable to fullysatisfy and adapt the change. In the wave of the digital impact, the sound of"newspaper is dead ", and "newspaper winter theory” is always heard, and the mediaintegration has become an irreversible trend. Facing the challenges of new mediatechnologies, the traditional newspapers are in a revolution of transmission structures,platforms, and channels.In2010, Hunan Huasheng successfully created a full media platform, settingnewspapers, websites, magazines, Web TV, mobile Internet and outdoor new media asan integrated diversity production. In the content of production, Hunan Huashengchose the "central kitchen" as a production model, which effectively helps toorganize the resources of media, news, human resources and etc., and to achieve the"one gathering, several generation, multi-release " of the entire media production.Through the "central kitchen " production, Hunan Huasheng established a wholly-media editing center, the main production from the traditional editorial staff haschanged into the specialized All-Media marine, and achieved the transformation ofspecialization and popularize. It uses the intensive, digitized and diverse newproduction methods, to achieve a full-press media production process and to producenews production of high quality and integration. It effectively deals with the impactand challenge of new media, achieves the transformation of All-Media of NewspaperGroup, and enhances the brand value Hunan Huasheng.