Research On News Production In China Sports Publications Corporation Under The Mechanism Of The Central Kitchen

With the rapid development of science and technology and the transition from 4G to5 G,the brand-new communication method has created an unprecedented multi-screen reading way and has gradually become a daily-life routine.In the process of media reform and the increasing popularity of electronized news products,more and more newspaper groups have completed initial changes on media integration and gradually entered the 2.0era.As the most influential sports media group in China,the China Sports Publications Corporation(CSPC thereafter)has evolved from the era in which the paper media is in a commanding position.Currently,it has developed into a collection of all-media matrix,involving newspaper,the Internet,audio and video,new media,multi-line clients and other media forms.Based on the central kitchen mechanism of the People's Daily,the CSPC has pioneered a media integration road with sports characteristics for newspaper groups.This article examined media strategy transformation of the CSPC in the past four years.Through the exploration of the management mechanism,technical support and production process of news production as well as the interview with the participants in the news production process,the thesis analyzed the existing experience in media integration and strived to explore the current reform situation and existing problems.This paper conducted close-up studies with participatory observation methods,aiming to obtain universal laws from the essence of things theoretically.Moreover,the thesis unfolded the first-hand rules of acquisition and editing through news production practices,and thus sorted out a more complete clue,which can provide feasible suggestions and guidance for the future development of CSPC.It is concluded that the current method of news production of CSPC has achieved initial success in the process of integration.The division of labor in the media types in the corporation has its own bias,and has shown a clear platform-driven business model.Being supported with technology,established mechanism and highlighted the quality of content,the “central kitchen” mechanism is already in the right direction.However,in the process of development,it is necessary to question about how to further improve the insufficiency of the inside power and talents.Besides,there is more room for the improvement of integration.Based on the results,this article proposed corresponding improvement strategies,in which the construction and consolidation of management systems and production processes have become the most important part.Furthermore,a benign self-operation mechanism is the foundation of news production and content innovation.In addition,the integration of talents has also become a goal,bearing the same importance with improving the effectiveness of content dissemination.