The "Central Kitchen" News Production Mode

Along with the rapid development of Internet technology and extensive use of network communication,The traditional media is declining and facing the challenge of new media technology,media convergence has become an inevitable trend.Currently,the major media are actively exploring the convergence strategy and the news production mode of "central kitchen" has become the focus and direction of development of integration of old and new media in recent years.The "central kitchen" can effectively integrate media,channel,information,human resources and other aspects and achieve a collection,multiple generation,multi release of news production.The "central kitchen" news production can not only play the advantages of the platform,gather the integration of industry resources,but also to achieve media linkage,enhance the productivity of news.Such as serious homogenization of news products,imperfect incentive mechanism,did not form a normal operation and other issues."Central kitchen" is still a long way to go.But as a newly emerged media convergence model and with insufficient practical depth and breadth,"central kitchen" also has some shortcomings.Only innovative production processes,stimulate the vitality of news production,breaking the barriers of organizational structure,can achieve media linkage,accelerate the transformation and upgrading of traditional media.Through the analysis of the advantages and problems of the "central kitchen" news production,as well as the future development direction of the "central kitchen",we can make the media group more effective and rational to build such a model.