Research On The Development Of Local News Websites Under The Central Kitchen Mode

At present,media convergence in China's media industry has entered the “deep water zone”,and media convergence has moved from simple and single-phase “plus” to deep phase “fusion”.The wave of mobile Internet has brought about changes in the way audiences receive messages.Mobile social media such as weibo and WeChat have made great progress.Mobile,convenient and low-threshold media have become new formats of business,and entertainment and short video have become new trends in the content market.Behind the prosperity of emerging media,the decline and decline of traditional media represented by newspapers,the loss of readers of paper media and the decline of advertising revenue,are also affected by the affiliated news portals,challenging the development of websites,especially local news portals that restrict local news information and services.However,the “downturn” is only temporary.In recent years,traditional media have seized the opportunity,stepped into the big wave of media convergence,and actively explored new paths of transformation and development.“central kitchen” came into being.The all-media platform(central kitchen)of People's Daily,which was unveiled at the National People's Congress and the National People's Congress in 2015,with the organizational structure of “one acquisition,multiple generation and multi-channel communication”,overturns and breaks through the barriers of the separation of traditional editing and gathering,and realizes the true multimedia integration.In this paper,through the introduction of the concept of "central kitchen" model and around with practical application cases of media integration,and network practice experience in hangzhou,came to the conclusion that the wave speed up into media mergence is not only change the path of the current media industry transformation,and improve the local news portal,public opinion propaganda position,strengthen party newspaper media transmission matrix,improve network in hangzhou in hangzhou and even the national mainstream media discourse,realize the successful transformation of network media to mobile line.