Constructing Legitimacy And Cultura Authority

Anniversary days are the most important time of the media organizations.Those days provide opportunities for the media's self-expression.Media organizations usually take various forms to commemorate the anniversaries.For example,special issue is a common form of media organizations to commemorate,from the media organization's own point of view to start the memory work.Through these memory work,news organizations have reshaped their past,present and future images,strengthened their legitimacy and cultural authority.In addition to the official discourse of the media organizations,the journalists,the scholars and the readers,statement also constitutes parts of the anniversary days' discourse.This study use discourse analysis as research method to analysis certain media organizations' commemorative discourse they produced at anniversary days.Through a extensive collection of the official and personal discourse material,we strive to refine and summarize the content of the theme and narrative strategy.In this study,the memorial discourse are divided into conventional and crisis sense of the media organizations to commemorate.In the conventional sense,the purpose of commemorate language is to emphasize their legitimacy and authority in the press,and to construct the collective memory of the organization.Under the impact of new media,the traditional media organizations are facing the crisis of transition and integration.At that time,the commemorative discourse have derived another meaning which focus on the the impact of new media,trying to reshape their legitimacy and news authority.