Research Of The Current Situation And Development Countermeasures Of WeChat Public Number Of China's Academic Journal

With the progress of network technology and the change of reading mode,WeChat public number is widely used in various fields.However,the operation of weChat public numbers of China's academic journals is still in the preliminary exploration stage.The generated social and economic benefits are not as optimistic as imagination.From existing research results,Most of the research is conducted on a certain area of the academic journal WeChat public number,overall research is relatively weak.Thereforet,here is a certain realistic meaning and theoretical value to carry out the research of WeChat public numbers of academic journals.Our thesis takes the WeChat public number of China's academic journals as the topic.With the aid of the relevant theories of communication,advertising and statistics,the sample survey was conducted on the operation of WeChat public number of 118 core journals of Peking University,analysis and research on WeChat public number of Chinese academic journal.This paper is based on four aspects:public profile,platform construction,operation mode and main function of academic journal WeChat public number to summarize the current situation of WeChat public number of academic periodicals in China.We analyze the overall situation based on the results of existing research and the operation-effect of WeChat public number of academic joumaland.Through analysis and summary,we find that the public number of WeChat in China's academic journal has problems of imperfect platform construction,lax operation and management,insufficient content attraction and weak benefits,and the main reasons can be summarized in three aspects:backward ideas,unreasonable personnel allocation,and capital and technical constraintsthe.Therefore,this paper probes into the development countermeasures of WeChat public number of Chinese academic periodicals from the aspects of management mode and operation thought,so as to provide reference for the operation of WeChat public number of academic journals.