The Research Of Operating Strategy Of Traditional Media Of Wechat Public Platform

In the terms of media convergence,as the Wechat applicable people increase gradually, and the Wechat also constantly upgrade and improve the public platform. All kinds of traditional media began to use Wechat platform to open the public official Wechat account, and create the specialist Wechat to introduce their brands, and increase their influence. It will become an important platform, the transformation of the traditional media also become an important way to the masses of users to achieve mobile reading. Different with the traditional media, although Wechat public is an extension of the traditional media mobile platforms, it is not easy to create a successful Wechat platform; it is also not simply copy the contents of the traditional media in Wechat public platform.It should rely on the mother media and show their professional characteristic as much as possible, grasp the Wechat public operating strategy. Both of the contents and forms should innovate continuously. Discover and fix problems times so that Wechat public can be more and more perfect. And the Wechat can occupy a place in the fierce competition. As a result, it will have their own loyal fan and high reading quantity. From the opening of the official Weibo to open official Wechat public, traditional media have been continuously explore the road of the transformation of the new media. As a free official public form, it is not only has a large number of loyal users, but also has its unique ideas and effective transmission of information. Only traditional media focus the development of Wechat public number. So that it can show the potential of the Wechat public platform, bring greater influence for the brand, then to make up for the spread of traditional media, to service the majority of the spread of the audience to provide more effective and more accurate service.